Our Story
We're not here to make matcha fancy.
We're here to make good matcha normal.
It started with a RM26 iced matcha latte.
Nice café, nice cup — but on the drive home the math wouldn't leave us alone. The matcha powder in that cup cost maybe two ringgit. The rest was rent, branding, and the idea that matcha has to be a luxury.
And we thought: we don't treat kopi this way. We don't treat teh this way. Good tea has always been an everyday thing in Malaysia — something you drink at a plastic table at 11pm with friends, not something you save for special occasions.
We tried dozens of packs chasing the same thing: leaves shaded for weeks before harvest, ground slowly on stone mills so the flavour never burns off. No shortcuts, no fillers, no inflated price tag riding on a famous name.
We tried dozens of samples. Most were fine. A few were genuinely great — vivid green, smooth, naturally sweet, no bitterness even when our whisking technique was terrible (it was very terrible). Those are the ones we bring in.
Simple Matcha is exactly what the name says. Ceremonial-grade matcha, made properly and priced so you can actually drink it every day. Whisk it properly if you want. Shake it with ice and Milo if that's your thing. We will never judge you. That's a promise.
From leaf to packaging, done properly
Shaded
Weeks before harvest, the plants are covered from direct sun — less light means more chlorophyll, more sweetness, deeper green.
Stone-ground
Granite mills turn slowly, about 30g an hour, so the leaf never heats up and the flavour never burns off.
Sealed fresh
Packed in small batches, so what reaches your pack is vivid green — never tired olive.
Three things we never compromise
i.
Price honesty
We show our work — the real cost of a cup, and why ours is priced the way it is. No inflated "luxury" markup, ever.
ii.
Simplicity as quality
One ingredient: stone-ground green tea. No fillers, no blends, no additives. Simplicity isn't a style — it's proof of quality.
iii.
Ritual without pretension
We honor the ceremony but never gatekeep it. Whisked in a chawan or shaken over ice — every way of drinking matcha is welcome here.